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From page 16...
... 16 This chapter presents the results of an online survey of transit agencies conducted in the spring of 2019. The first section in this chapter summarizes the data collection procedure, the second section presents the results organized by topic, and the final section summarizes key findings.
From page 17...
... Transit Agency Survey 17 the survey questionnaire is available in Appendix B There were 11 sections by topic, which are as follows: 1.
From page 18...
... 18 Business Models for Mobile Fare Apps opportunity to test new technologies prior to permanent deployment; alternatively, it may help to simplify the initial procurement process. Last, one respondent selected "other" because that agency was in the process of transitioning to a new fare payment system.
From page 19...
... Transit Agency Survey 19 • Regional Integration: To further understand the scope of each mobile fare payment system, survey respondents were asked if other transit agencies or operators in their region used the same mobile app for fare payment. Many transit agencies (35 of 62 = 56%)
From page 20...
... 20 Business Models for Mobile Fare Apps in Figure 8. Nearly half of agencies (29 of 62 = 47%)
From page 21...
... Transit Agency Survey 21 • Primary Method of Validation: Transit agencies require a mechanism to ensure that fare products purchased through the mobile fare payment app are valid. To explore this, survey respondents were asked two questions about the validation process.
From page 22...
... 22 Business Models for Mobile Fare Apps are shown in Figure 11. The most common answer was the vendor Token Transit; this was particularly common for smaller-sized agencies (in terms of unlinked passenger trips)
From page 23...
... Transit Agency Survey 23 (17 of 60 = 28%) , had a request for information (RFI)
From page 24...
... 24 Business Models for Mobile Fare Apps processing fees, whereas about one-third of respondents (19 of 59 = 32%) stated that their vendor paid processing fees.
From page 25...
... Transit Agency Survey 25 the results are shown in Figure 14. The most common answer was 10%, which was selected by numerous respondents (18 of 44 = 41%)
From page 26...
... 26 Business Models for Mobile Fare Apps wrote other answers such as service alerts and rate my ride. It should be noted that the percentages shown in Figure 15 do not sum to 100% because respondents could select all that apply.
From page 27...
... Transit Agency Survey 27 estimated 1 million or more downloads, another six agencies estimated between 100,000 and 999,999 downloads, zero selected 50,000 to 99,999, and 17 agencies estimated less than 50,000 downloads. An important caveat to this question is that downloads are difficult to track for a shared app that was used by many of the respondents (from Token Transit)
From page 28...
... 28 Business Models for Mobile Fare Apps Motivation, Challenges, and Future Plans This section presents results from the final part of the survey, which pertains to the motivation for deploying a mobile fare payment app, challenges, and future plans. • Motivation: Survey respondents were asked about the primary reason(s)
From page 29...
... Transit Agency Survey 29 However, there were few examples of heavy rail services that offered mobile fare payment apps; this is likely due to the validation process, which is typically done via fare gates on heavy rail systems. • The primary method for validating fare products purchased through mobile fare payment apps was visual validation by a conductor, inspector, or driver.

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