Business Models for Mobile Fare Apps (2020) / Chapter Skim
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Pages 55-61
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55 Models and Emerging Trends This chapter synthesizes the findings from the survey and case examples to present different business models and technical approaches to mobile fare payment apps. The chapter is divided into three sections.
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56 Business Models for Mobile Fare Apps For validation, this model relies heavily on transit agency staff to perform validation by visual inspection. Bus drivers can do this as passengers board the transit vehicle, conductors can do this on board trains, or roving inspectors can do this in proof-of-payment systems.
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Models and Emerging Trends 57 features such as schedules or trip planning are potentially accessible, possibly through web links. Usually no customization is required if this is a stand-alone system.
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58 Business Models for Mobile Fare Apps times are likely to be longer and costs may be higher. However, if this model is adopted by more transit agencies in the future, it is likely that levels of customization, deployment time frames, and costs will decrease.
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Models and Emerging Trends 59 (visual, QR Codes or barcodes, NFC, or Bluetooth)
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60 Business Models for Mobile Fare Apps Software Development Kit The third option that is being used in the transit industry to integrate mobile fare payments into other apps is known as an SDK. This approach builds on the previous one because it usually includes one or more APIs.
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Models and Emerging Trends 61 fare types and agency branding. When offered as a stand-alone system, white labels apps are usually not integrated with preexisting fare payment systems and typically rely only on visual inspection for fare validation.
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