Business Models for Mobile Fare Apps (2020) / Chapter Skim
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62 Conclusions and Future Research This chapter presents overarching conclusions and numerous areas for future research. Overview The objective of this study was to identify different business models and technologies used by American and Canadian transit agencies for mobile fare payment apps.
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Conclusions and Future Research 63 transit agencies with higher levels of ridership; however, there appears to be less consistency between transit agencies employing this approach. The case example from Chapter 4 that best fits this model is Austin's CapMetro.
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64 Business Models for Mobile Fare Apps • Business Arrangements for SDKs: Some of the case examples in this study highlighted agencies that had worked with vendors to create APIs or SDKs for mobile fare payments that could be integrated into other apps, such as transit information apps or ridesourcing apps. This trend is likely to increase, and therefore, future research could consider convergence of apps in the transit and shared mobility space.
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